Boundless has received nearly 10 million US dollars in three rounds of financing even though it was established less than a year.

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Boundless was established in Shenzhen in 2021, and the team enjoys comprehensive management and operation experience in overseas brand building, overseas localization operation, and domestic supply chain building. early 2022, Boundless, a cross-border DTC brand platform, has completed the Pre-A round of financing, successfully obtaining $5 million in the financing, which is still led by BAI Capital, with old shareholders Broad & Narrow Venture Capital and One3 Capital followed the investment. Not long ago, Boundless had already received two rounds of funding worth tens of millions of RMB from One3 Capital, Broad & Narrow Venture Partners, and Fengrui Capital.

Boundless founder Chen-Fan Zhang graduated from UC Berkeley and founded the American lifestyle furniture brand LUX from 2013 to 2017, which received millions of dollars of investment from IDG Capital and Fengrui Capital; in 2017, he co-founded the B&B chain brand City Inn, which was later wholly acquired by Airbnb. Co-founder Chen Zhengxiang founded the technology trendy brand STARY electric skateboard, which is exported to 48 countries, and was invested by IDG Capital and Fengrui Capital.

Boundless focuses on building non-standard product brand platforms. At present, the company has three independent station brands of non-standard products including Jouer, 404, and R!CH, with products covering categories such as apparel, accessories, and 3C accessories, covering different people through different products and brands positioning.

In addition to Boundless' ability to shape brands in overseas markets, the team has been complying with the need to efficiently acquire traffic and place ads with refined technical experience, while independently developing and producing a set of its traffic acquisition system for technology-driven purposes, precipitating private domain traffic and efficiently managing and operating users. Initially, using the front-end traffic and customer orders, the company will gradually build a more formal and efficient non-standard supply chain industry in China, and eventually, create a flexible supply chain that can achieve shallow inventory delivery.

Zhang Chen fan, founder of Boundless, believes that "cross-border DTC is an irreversible trend, and with the mature development of the business environment, cross-border sellers who relied solely on information asymmetry to profit in the early days are gradually exiting the historical stage, and when good money expels bad money, doing the right thing is becoming easier and easier."

As the lead investor of this round, Cong Lin, an investor of BAI Capital, said, "Cross-border e-commerce is still in the growth dividend period, and we believe that the advantages of China's supply chain will exist for a long time. We expect Boundless to provide more efficient supply of non-standard products to overseas customers.

In addition to the strong optimism of China's supply chain capability and cross-border e-commerce operation capability overflow, the famous angel round investor Wang Xinyi said: "DTC brands use European and American social media traffic to acquire users, the most important thing is how to improve the efficiency of user acquisition; Boundless team's overseas experience and background can better understand the needs and preferences of European and American users. The Boundless team's overseas experience and background can better understand the needs and preferences of European and American users, which gives them a huge advantage in analyzing the characteristics of users to shape the brand and match the selection process."

According to Guo Dayu of One3 Capital, the lead investor of the angel round, China's supply chain is already very mature, and it makes sense to use China's mature supply chain to export DTC brands to European and American users. "China's supply chain is very mature, and it will become very meaningful to use China's mature supply chain to export DTC brands to European and American users. In addition to clothing, 3C these relatively large and mature brand segments, there are many long-tail small and medium-sized segments, such as jewelry, large clothing, wig category is slowly rising, although the overall market size is not as large as clothing, but the potential industry sales are good, competition is not fierce, can support the rise of many brands".